Maruti Suzuki has made waves in the Indian automotive industry with the launch of its premium three-row utility vehicle, the Invicto. This bold move signals Maruti’s entry into the premium multi-purpose vehicle (MPV) segment, directly challenging the dominance of the Toyota Innova—a name synonymous with reliability and comfort for families and fleet operators alike.
Design and Exterior: A Statement of Crafted Futurism
The Invicto’s design philosophy, aptly named “Crafted Futurism,” ensures a striking presence on the road. At the front, the NEXwave grille with a sweeping crossbar integrates seamlessly with the twin LED headlamps and the NEXTre’ LED DRLs. The bold bumper and skid plate further enhance its SUV-like stance.
The side profile features dynamic character lines and squared-off wheel arches housing 43.18cm (17-inch) precision-cut alloy wheels. At the rear, the NEXTre’ LED tail lamps make a bold impression, perfectly rounding out the vehicle’s futuristic design.
Maruti offers the Invicto in four elegant colors: NEXA Blue, Mystic White, Majestic Silver, and Stellar Bronze, ensuring there’s something for every taste.
Interior: A Symphony of Luxury and Utility
Inside, the Invicto’s all-black cabin with Champagne Gold accents exudes sophistication. The wide, sweeping instrument panel, coupled with fine detailing, creates a premium feel.
Key Interior Highlights:
- Powered Driver Seat with Memory Function
- Dual-Zone Climate Control for front and rear rows
- Ventilated Front Seats
- Ottoman Captain Seats for the second row (available in the 7-seater variant)
- Panoramic Sunroof
- Ample storage solutions and multiple charging ports
The infotainment system is a 10.1-inch Smartplay Pro+ unit with wireless Apple CarPlay and Android Auto, ensuring seamless connectivity.
Powertrain: The Hybrid Revolution
At its core, the Invicto is powered by an Intelligent Electric Hybrid system, combining a 2.0L petrol engine with an electric motor and paired with an e-CVT transmission. This self-charging hybrid system offers multiple drive modes, including EV, Normal, Eco, and Power, for tailored driving experiences.
Performance Highlights:
- Combined Power Output: 180 hp
- Torque: 188 Nm (petrol engine) + 206 Nm (electric motor)
- Fuel Efficiency: An impressive 23.24 km/l
This hybrid system not only delivers responsive performance but also reflects Suzuki’s commitment to reducing its carbon footprint.
Safety: Raising the Bar
The Invicto comes equipped with a suite of safety features under the NEXA Safety Shield:
- 6 SRS Airbags
- 360-Degree View Camera
- Electronic Stability Control (ESC)
- Hill Hold Assist
- Tyre Pressure Monitoring System (TPMS)
- All-Wheel Disc Brakes
- ISOFIX Child Seat Anchorages
Additionally, it is the first Maruti vehicle to feature an Electronic Parking Brake as standard across all variants.
Variants and Pricing: Premium Offerings
The Invicto is available in three variants:
- Zeta+ (7-seater): ₹24.79 lakh
- Zeta+ (8-seater): ₹24.84 lakh
- Alpha+ (7-seater): ₹28.42 lakh
(All prices are ex-showroom.)
This pricing positions the Invicto as a premium alternative, competing directly with the Toyota Innova Hycross and other three-row SUVs like the Mahindra XUV700, Hyundai Alcazar, and Tata Safari.
Market Impact and Competition
The Invicto’s launch signifies Maruti Suzuki’s foray into the premium MPV market and its intent to challenge established players. Beyond taking on the Toyota Innova, it provides a modern option for customers seeking a luxurious family vehicle with Maruti’s hallmark reliability.
Why the Invicto Stands Out:
- Introduces a strong hybrid powertrain to the segment, emphasizing fuel efficiency.
- Showcases Maruti’s ability to produce high-end vehicles while leveraging its partnership with Toyota.
- Offers a refined and technologically advanced alternative for discerning buyers.
Exclusive Accessories: Personalize Your Ride
To enhance its premium appeal, Maruti Suzuki has introduced a range of NEXA Genuine Accessories for the Invicto:
- Premium Body Cover
- ORVM Garnish
- Exhaust Garnish
- Wheel Arch Molding
- Seat Covers
- All-Weather Mats
- Wireless Phone Charger
- Car Air Purifier
These accessories allow owners to customize their Invicto to suit their style and needs.
Driving Experience: Where Comfort Meets Performance
The hybrid powertrain ensures a smooth and responsive drive, ideal for both city traffic and long highway journeys. The e-CVT transmission delivers seamless power, while the hybrid system optimizes energy use for maximum efficiency.
Environmental Commitment
The Invicto’s hybrid system aligns with Maruti Suzuki’s vision of sustainability. Its exceptional mileage of 23.24 km/l and lower emissions make it an environmentally conscious choice for modern families.
After-Sales Support and Warranty
Maruti Suzuki’s extensive service network is a key advantage for Invicto owners. The vehicle comes with a standard warranty, and its hybrid battery is covered by an 8-year/1,60,000 km warranty, ensuring peace of mind.
Future Prospects: The Road Ahead
The Invicto is part of Maruti’s broader strategy to strengthen its presence in premium segments. With plans to launch six SUVs by FY 2030-31, the brand is poised for significant growth. The Invicto’s success could pave the way for more innovative offerings, including electric vehicles, in the future.
Conclusion: A Bold Statement
The Maruti Suzuki Invicto is more than just a new launch; it’s a declaration of intent. By entering the premium MPV space with a feature-packed, hybrid-powered vehicle, Maruti is challenging industry norms and raising expectations.
With its blend of luxury, advanced technology, and competitive pricing, the Invicto has the potential to redefine the segment and set a new benchmark. As it takes on established players like the Toyota Innova, all eyes will be on how this ambitious offering performs in the highly competitive Indian market.
Also Read: Mahindra Scorpio N: Shaking Up the Premium SUV Segment